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Located on the banks of the river Ganga, Kanpur is an important industrial
center and a hub of educational institutions. The city is the ninth most
populous city in India and the largest within the state of Uttar Pradesh. It has
an area of over 1,300 km and a population of over 4,864,674. Kanpur is one of
the biggest producers of textile and leather products and these are exported in
bulk. A large number of private companies have also set up factories here
including JK Industries Group, Lohia Machines, Duncans, etc.
The Kanpur IT market has its association called Kanpur Computer Dealers
association (KCDA), which came to existence in 1995-1996 for the welfare of the
fraternity. The association has been active since its inception and with around
100 members it has regularly been holding general meetings, seminars, family
meets, festival meets etc. Arun Bhargava, President, KCDA said, "The association
has been consistently working to address various problems faced by its members.
This apart, we regularly organize events to keep the computer dealers fraternity
united and keep people informed about the latest products in the market.
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| Radhakrishna Temple |
With all major IT brands having their say in the city, the growth rate of the
Kanpur IT industry is estimated to be more than 30 percent on an annual basis.
And the growing customer interest in the latest gadgets is the main driving
force of its IT market. Moreover, Kanpur has several advantages such as its
location at a vantage point on two national highways; proximity to large markets
and availability of skilled manpower due to various institutes located within
the city, which give impetus to its development.
| Himanshu Kohli, CEO, Comexcell Technologies |
| What are the main brands in Kanpur IT market and which brand is seeing more demands? Dell, HP, Lenovo, HCL, Compaq, IBM etc have been doing good business in Kanpur. However, Dell notebooks and desktops are leading the market.
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Himanshu Kohli, CEO, Comexcell Technologies said, "Major IT brands like Dell,
HP, Lenovo, HCL, etc have been doing good business in Kanpur. However, Dell
notebooks and desktops take the lead with majority preferring this brand," added
Kohli. "The IT market of Kanpur region is experiencing a very good amount of
growth rates with the changing times. People are showing interest in the latest
products," he added.
Echoing a similar thought, Bhargava said the IT market of the region is
developing with people showing demands for modernized and lifestyle products
like MP3 players, laptops and pen drives. Moreover, now the dealers also focus
on the need of the economy and customers.
| Market name: Kanpur Market location: North India Surrounding markets: Purwa, Etawah, Lucknow, Bithur Number of dealers: 50 plus Prominent dealers: Comexcell Technologies, Aryan Computers & Peripherals, Well Known Computers National distributors: Rashi Peripherals, Ingram Micro, Redington Association: Kanpur Computer Dealers Association (KCDA) Business verticals: Education, SOHO and home Business trends: IT market of the region is developing with people showing demands for modernized and lifestyle products like MP3 players, laptops and pen drives. Hence, the dealers also focus on the need of the economy and customers. |
As Kanpur is home to several globally recognized institutions such as IIT
Kanpur, Harcourt Butler Technological Institute (HBTI) and GSVM Medical College,
education sector is the main vertical contributing to the growth of Kanpur IT
market. "About 50 percent of the total IT demand is being generated by students
followed by SOHO and home segment. And sales go up during festivals. In Diwali
we did good business as profit margin was high," said Kohli.
Initially, the city was grappling with service issues, but with the changing
trends in the IT market the scenario has changed. Now, there are few
service-related issues like changes in a vendor's policy without any prior
notice in the market.
Rashmi Sharma