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New technologies entering the PC space

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DQW Bureau
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If the Indian PC market

touched a new high in 2010, then the year 2011 is expected to put

India among one of the frontrunners market in the world. According to

Gartner, the PC components market grew by 16 percent in 2010, and is

expected to grow by 25 percent in 2011. It is not only because of the

urban population, that is getting hooked to a digital lifestyle, but

also the tier-1 and tier-2 cities are becoming lucrative business

destinations for digital product vendors. Almost all major players in

this category are strengthening their product portfolio and are

coming out with new and feature-rich models at regular intervals with

India-specific pricing.

Growth demand mainly

arrives from devices requiring external storage. Apart from

notebooks, it is likely that more storage will be demanded for other

portable devices, ranging from cameras, tablets, media players, etc.

“Most of the notebook users find built-in storage sufficient during

the initial one to three years, after which the demand for storage

catches up. Thus, they look for portable (2.5”) external HDD (Hard

Disk Drive) to meet their demands,” said Tatsuya Nonogaki,

VP-Storage Device Division, href="https://www.dqweek.com/toshiba-aims-big">Toshiba

Singapore. He added that it is

expected that solid state drives (SSD) will take over the role of HDD

for in the years to come. SDD is more prominent these few days

especially in tablets, like the iPad and other Android devices. Also,

according to SanDisk, it is believed that emerging markets like India

are going to bypass the desktops completely and adopt the mobile PCs

(notebooks) directly and the SSD are also going to give tough

competition to hard drives. “However, the data that is being

transferred to these devices over the Internet (Cloud), has to be

stored somewhere and the traditional HDD is still the choice due to

its long history of reliability. In fact, the storage demand will

grow with more tablets being sold and more users joining the Cloud

computing space,” said Nonogaki.

“It is inevitable. All

major hard drive companies have agreed to adopt a new sector size,

known as Advanced Format, as the new standard defined and maintained

by IDEMA (The International Disk Drive Equipment and Materials

Association). The Advanced Format standard mandates that hard drive

sector sizes migrate from the current 512 bytes to 4096 bytes, or 4K.

This change will help the industry deliver higher capacity points

along with improved error correction as a result of improvements in

format efficiency,” said Rajesh Khurana, Country Manager-India

and SAARC, Seagate Technology.

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The growth in PC sales,

not only leads to a mushrooming demand and increasing innovation in

the hard drive space, it also echoes in the motherboard industry.

“There have been many transitions happening this year in the PC

motherboard. The shift from DDR2 to DDR3 has been more prominent.

Also, people now prefer higher-end chipsets for their PCs and USB3

and SATA 6 is gaining momentum and will be the standard next year,”

said Vinay Shetty, Country Head-Component Business, Asus India.

Pioneering numerous innovation that have gone on to become industry

standards, some of the technology innovation of Asus include-the

Xtreme Phase Power Design, Stack Cool 3+ PCB, and anti-EMI shielding

for safe operations. Also, recently, the vendor has come up with ASUS

Dual Intelligent Processors 2 with DIGI+ VRM - consisting of the

Energy Processing Unit (EPU) and TurboV Processing Unit (TPU), this

unique technology delivers a potent combination of streamlined

system-wide energy consumption and enhanced PC performance.

Second-generation Dual Intelligent Processors 2 technology adds the

innovative DIGI+ VRM design to set a new standard in digital power

management. DIGI+ VRM replaces analog voltage regulator module (VRM)

controllers with a digital programmable microprocessor that fully

integrates Intel's VRD 12 CPU power delivery system to eliminate

digital-analog conversion. “Since it works at such a fundamental

level, DIGI+ VRM improves PC performance from the ground up,

improving overclocking capabilities while increasing power

efficiency, system stability and reliability,” said Shetty.

Though currently Core i3

is gaining popularity but the latest technology has been unfurled and

shall be soon be the major trend of the market. The new Intel Core i5

and Intel Core i7 are the latest on the block. Following the above,

Motherboards are also entering a new space of LGA 1156 and LGA 1366.

“This year shall witness a complete transformation of the

Motherboard technology. The new chipsets are designed to equip the

user with remote access, manageability and security. The performance

levels have surpassed and the boards support high definition display

and faster performance,” said Sushmita Das, Country Manager-India,

Kobian Infotech.

Furthermore, with a

growing demand of various applications, the need for higher capacity

CPUs is also in the limelight, and then it become s mandatory for

users to add a GPU to their current setup to optimize utility.

“Consumers in India have realized that their CPU-GPU combination is

a better and cost-effective measure to enhance the performance of

their system,” said Vikas Gupta, Proprietor, TAG. Cuda, parallel

computing, Fermi are some of the technologies which are gaining

momentum in the PC Component space. Recently, ASUS has introduced in

India its new offering of its successful Fermi series from NVIDIA

with the new ASUS ENGTX580/2DI/1536MD5 Graphics Card, featuring 512

CUDA cores and achieving the most impressive DirectX 11 performance

ever fielded by a single NVIDIA GPU.

Talking more about the

newer technology trend in the PC component space, Das said that

hybrid disks shall be getting the limelight. A hybrid disk includes a

flash memory that works like a buffer between the computer system and

the hard disk. The memory is used for short-term storage heading both

to and from the disk. It takes advantage of the capacity of the

hard-disk drive and the snappiness of solid-state technology. When

the PC comes out of hibernate it has the correct data in the flash to

come out much quicker. “ With more technology getting added every

day, the second decade of the 21st century is all about evolving

technology wherein we will see a complete convergence of electronics

and telecom,” concluded Gupta.

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