New Lenovo store in Chennai

In a bid to strengthen its retail foothold in Chennai, Lenovo, today announced the launch of its new store in Alwarpet, Chennai. As one of the largest exclusive PC retailers with over 1000 stores across the country, the expansion is in tandem with Lenovo's overall plan to build a strong retail infrastructure and drive hyper growth in the Indian PC market. Lenovo is committed towards the fast growing Chennai market.

Currently, Lenovo has a strong footprint of four exclusive stores in Chennai. Lenovo has exclusively partnered M/s Ziptech Infosolutions Pvt Ltd for the new store and Ziptech has future plans to be present in the city's leading malls and other areas as well. The vibrant new Lenovo Exclusive Store (LES) will showcase the entire consumer range of Lenovo's Notebooks, Netbooks, Desktops and All-in-Ones and accessories.

Speaking on the alliance, Sudhir S, managing director of Ziptech said, "Lenovo is the numero uno and has great equity in the Indian PC market. We are proud to partner them to address the burgeoning PC requirements of consumers in Chennai. Lenovo stores are unique in their design, experience and consultative approach, and we believe that this USP sets them apart from the other players in the market."

Inaugurating the new store, Ashok Nair, director - South, Lenovo India, said, "Chennai is one of the most important markets for Lenovo in this region, thanks to the huge market potential of a progressive populace. We foresee a huge opportunity here with speed, entertainment, convenience and mobility in PCs as main catalysts. Our latest range performance machines are riding on this wave and our strong retail success will make latest computing extremely accessible to our customers across Chennai."

The launch of this new store is in line with Lenovo's retail strategy of 'Get closer' to its customers and penetrate deeper into high potential cities like Chennai with a wide range of consumer products under the Lenovo IdeaPad and Lenovo IdeaCentre brands. Offering a perfect blend of brand display, information, guidance and product touch-and-feel, this new LES will provide customers an end-to-end brand experience.

New consumer products available in the store include the Lenovo IdeaPad Ultra books U310 and U410 - which are the premium ultra portability Notebooks; the Y series Notebooks and tablet series: the Z series Notebooks - which offer super entertainment features at an affordable price; the stunningly beautiful all-in-one IdeaCenter A Series and the perfect desktop replacer Lenovo C200 and C320 series.