The distribution firm had conducted similar channel programs for other vendors in the last quarter as well.
LG roadshow will cover 20 cities across India. As per the company spokesperson, the roadshow has already been conducted in 3 cities and the firm is targeting about 8-9 cities every month, for the same.
This initiative was rolled out on October 11 and will continue through this quarter. This channel specific roadshow is targeted at System Integrators and related partners, especially who are in deploying solutions in AV segment.
Through this channel meet, the vendor aspires to provide an impetus to its new range of products in the channel market. So, as part of this, LG India also unveiled its new range of commercial LED form display units at the roadshow already conducted.