NComputing invests in partner training

href="https://www.dqweek.com/ncomputing-is-ready-to-hit-the-bull-s-eye">NComputing

is one of the

leading desktop virtualization companies in the world, with more than

20 million daily users in 140 countries. The company offers desktop

virtualization, hardware and software, as well as customized

solutions around PCs and cloud computing. The company's patented

technology lowers desktop computing costs, improves manageability,

and reduces energy consumption and e-waste. In India, NComputing

strongly believes that channel is the key to their success, and have

comprehensive programs that include technical training, business

development and joint marketing initiatives with the channel.

Speaking to The DQ

Week, Manish Sharma, VP-APAC, NComputing said that, the company

has a strong channel partner base with more than 500 partners in

India, and the company is actively investing to expand its partner

base. "We strongly believe that channel is the key for our

success. We are a 100 percent channel-focused company and we believe

that the best way to go to the market is with local partners, who are

experts and specialists in the local geographies. NComputing values

the channel partners' and their customer insights, technical

knowledge, and local market knowledge," Sharma said.

The company operates

through Redington, as their national distributor and also works with

OEMs and large SIs. "Our current partners understand the value

proposition of the technology and are committed to the business,"

Sharma said. NComputing has a dedicated team of senior channel

managers, and they work closely with the distributors to identify the

right dealers and equip them with sales and technical training and

support. The company invests on enabling, training and motivating

partners across the country on a regular basis besides the joint

marketing activities, MDF and demo programs.

Sharma said, that they are

ready to embrace channel partners, who are committed and have a

certain level of understanding of networking, desktop virtualization,

and are able to make product demonstrations. "We have a

comprehensive channel program, that includes channel sales, technical

training, business development, joint marketing initiatives, and demo

programs throughout the year," said Sharma. NComputing also

provides guidance and tools to their channel partners on targeting

different segments like schools, colleges and universities,

small-and-medium businesses, retail, Internet cafes, hospitals, BPOs,

manufacturing facilities and government offices.