Navision, now in India

Nisha Kurian

Denmark-based Navision a/s is in the process of appointing 30 Solution Centers (Channel Partners) in India. This is as part of their strategy to reach Indian market through the local partners.

Navision started its operations in India in 2001 with Gurgaon as its headquarters and is a leading integrated business solution (ERP and E-business) provider worldwide mainly for the SME segment.

The company has picked Kaashyap Radiant, Deltatec, Indus Object, Indus Sharptech and Cerebra Integrated Technology, in Chennai, as their Solution Centers and has appointed similar partners across India to take its services in the market. With its `Think global and act local' unique business model, the Navision Solution Centers (NSC) will provide tailor-made solutions to its customers in par with the international standards.

The company's enterprise business solution takes care of the entire business functions such as CRM, financial management, distribution, manufacturing, e-business, human resource and business intelligence. "It is a single complete package running the entire system. Now Indian companies have finally got a choice, which is scalable," said Yash Nagpal, Managing Director, Navision Software India Pvt Ltd. According to Nagpal in India solutions are not available for the SMEs. ERP has got a bad name because people are selling the wrong package to the wrong company. The Solution Centers who are local people will customize the package according to the company requirements. The latest 3.1 version of Navision Attain was released in India, which is a fully integrated management solution that adapts and evolves to match the changing business needs.

As part of announcing its arrival in India and to educate the customers about their products, Navision India is organizing Navision Launch Program in various metros like Delhi, Bangalore, Chennai, Kolkata and Mumbai. The Launch Program will be followed by roadshows by the middle of February. The company is also providing free training to the NSC at its Navision Academy placed in Gurgaon. "Currently we are training 55 people per day on our products. The training period varies from product to product. Navision Attain will require a months training whereas Navision Axapta will take two months time," said

Nagpal.

Navision follows a unique business model where it does not sell its products directly anywhere in the world. The core products are developed in Denmark and companies like Navision India, Navision UK will localize the product and recruit the NSC. Deliberating further on the business model, Nagpal added, "I was impressed with the Navision accounting software in Denmark that I decided to set up a company to sell the software in the UK. In April 1995, I established Navision Software UK as a distributor for Navision Software a/s. Later the company was sold to Navision Software a/s. Now Navision India has been set up on my sole investment. Later it will be sold to our parent company. Similarly any party can build the market in any country which will be taken over by Navision Software at a pre-decided price."

Turnover-wise Navision India takes a long view since very little data is available to tell what the market condition is. But by the end of 2004 they intend to generate a revenue of Rs 20 million dollar.

Navision Software a/s has been ranked as the #1 software developer in Denmark and the # 5 in Europe. It is the only company in the world to have been accredited as the Golden Gold partner with Microsoft.

(CNS)