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Multiplex to add UPSs to its kitty

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DQW Bureau
New Update

Meghla Kathju


New Delhi, Sep 13

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Multiplex Corp Pvt Ltd (MCPL), a major distributor based in NOIDA, and the

runner up in the systems integrator category of this year's annual DQ Week

Awards, will begin distributing NCI branded UPS systems manufactured by a

UP-based company NCI, from next month.

The UPSs, which have been in the market for about two and a half years, were

till now sold through a different channel. According to Rakesh Reddy, VP

(Technical), MCPL, "Though NCI UPSs have been in the market, they were not

being promoted much by the company. With MCPL taking up the distributorship,

they will be marketed aggressively."

Targeted at the home and corporate segment, the UPSs will initially be

available in a rating of 500 VA. At a later stage, UPSs with ratings ranging

from 1 KVA to 3 KVA will also be launched.

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According to Reddy, the USP of the UPSs will be their quality and price.

While a number of quality certifications will be carried out during manufacture,

the price will be "competitive and cost effective." Not willing to

quote the exact pricing, he, however, did say that they would be slightly lower

than other UPSs available in the market. "Somewhere between Rs 3,000 and Rs

4,000," was the closest he got to revealing the price.

For the initial three to six months, MCPL will offer an instant replacement

on the UPSs. Thereafter, a warranty period, the duration of which Reddy did not

want to reveal, would be applicable.

From October onwards, when the UPSs will be officially launched, MCPL has set

itself a target of about 100 UPSs a month. "With the good quality of the

UPSs, the competitive price and the excellent service that MCPL is known for, we

can surely achieve this target easily," said Reddy.

(CNS)

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