MSI unveils its latest products at the TAITRA

DQW Bureau
New Update



recently unveiled its latest

products during the Taiwan External Trade Development Council

(TAITRA) event as a part of its 'Taiwan Excellence Campaign' in

India. Eric Kuo, GM, MSI India unveiled MSI WindPad 110W 10'' tablet,

which was launched in Taiwan during the Computex Expo 2011. MSI also

displayed its various innovative new products like GX780 (part of its

latest gaming series) and N580GTX Lightning Xtreme (the world's

most powerful graphics card).

Launching the campaign,

Malaika Arora Khan, displayed Taiwan Excellence ICT kit, comprising

an MSI
laptop. Commenting on this

occasion, Kuo said, “India, currently, is just about 2% of our

global revenues. Going ahead, we see a huge opportunity here and we

would bring in the latest technology through our products. Our aim is

to be among the top 3 brands in India, in the next 2 years and for

that we need to have monthly sale of 20,000-30,000 units, so I would

say that it is the sales target that we have to set for ourselves to

achieve in the next 2 years.” The company, which also manufactures

motherboards and graphics cards, will spend about 1 million on

marketing and advertising this year. He further said that MSI will be

soon introducing 2 new series of tablets in India by early July.

"We are fairly new in the notebook

category and we are working on increasing our brand recall in this

segment. We don't want to compete only on the basis of price, but we

also want to be known for quality and technology of our products. We

are also aggressively looking to expand our operations in India. By

year-end, we are looking at doubling our headcount and setting up

more offices. We will also strengthen our distribution channels for

all products," Kuo added.