MSI opens its 1st brand-shop in India

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Micro Star International (MSI)
announced the opening of its first exclusive brand-shop in the
country at Bengaluru. The store offers a wide range of netbooks from
href="https://www.dqweek.com/msi-india-announces-notebook-lineup-1">MSI's
Ultraportable series and notebooks from X-Slim, Classic,
Entertainment and Gaming series.

At the href="https://www.dqweek.com/msi-extends-retail-reach-in-india">MSI
exclusive brand-shop,
consumers will be able to browse and access detailed product
literature, while trained personnel will be on hand to explain
product features and help customers derive an 'MSI experience' before
making purchase decisions. Moreover, customers will be able to
customize the looks and configuration of their preferred model
through a menu of options before placing their order. “The
exclusive MSI store is a step towards enhancing the overall purchase
experience for consumers in India. With this new outlet, we offer our
customers the touch and feel for MSI branded netbooks and notebooks
within a unique shopping experience,” said Tony Yang, MD-India,
MSI.

As an introductory offer, freebies like
wireless keyboard and mouse etc would be given on every sale at the
new store through the month of March. MSI India is on a major
expansion drive to enhance direct brand visibility and reach to
customers, as part of its focus on the retail market. The company had
recently announced the setting up of its first branded retail access
point within a store, in the Nehru Place market in New Delhi. In
another development, MSI had tied-up with some large format retailers
(LFRs). According to Yang, “Since a large chunk of consumers still
prefer to buy the notebooks from small to medium-size outlets, we are
adopting this strategy of opening new storefronts in locations that
are already known IT centers or prominently located.”

Customers already have the option to buy MSI models through MSI's
direct phone-based sales teams, and through large retail chains like
Croma, Big Bazaar and Reliance Digital. MSI plans to open around 80
exclusive brand-shops in metros across the country within this year.