MS to make products more affordable

Microsoft Corporation India Pvt Ltd has announced a three-pronged strategy aimed at enabling Indian

consumers to embrace a digital lifestyle enabled by the constellation of

Microsoft products, services and partnerships.

Besides introducing products that are relevant to the needs

of the Indian consumer, the company would also improve access to its product and

technologies and focus on making its offerings more affordable.

At the event, Microsoft also showcased products like Windows

Media Center 2005, digital music devices, smart phones as well as educational

software for the home user. The company also outlined its retail strategy and

announced that Microsoft will partner with over 500 retail centers in India

within the next six months in eight Indian cities.

Microsoft also announced that it would partner with OEM

vendors, banks and the government bodies to create financing schemes and

alternate delivery models to make these offerings more affordable for consumers.

Outlining the key challenges faced while addressing the

Indian consumer segment, Microsoft India MD Neelam Dhawan said, "Three key

challenges are faced while addressing the consumer segment. These are

desirability, affordability and availability. Looking at these three challenges

we have put together our consumer strategy. The recently set up consumer

division will spearhead our foray into this segment, bringing together all of

Microsoft's business units and offerings in a comprehensive manner."

Elaborating on Microsoft's plans to increase the access and

availability of its consumer offerings, Ranjivjit Singh, Consumer Business Group

Director, Microsoft India said, "The Microsoft retail centers are being set

up to address the actual buying needs of the consumer. It will bridge the gap

between the consumer and the need for information and access to new products.

Microsoft will invest in the infrastructure required for the showcase and also

provide its retail partners with marketing support. We would also train the

sales people to handle Microsoft products." lenges faced while addres­sing

the Indian consumer segment, Microsoft India MD Neelam Dhawan said, "Three

key challenges are faced while addressing the consumer segment. These are

desira­bi­lity, affordability and availa­bility. Looking at these three

challenges we have put toge­ther our consumer strategy. The recently set up

consumer division will spearhead our foray into this segment, bringing together

all of Microsoft's business units and offerings in a comprehensive

manner."

Elaborating on Microsoft's plans to increase the access and

availability of its consu­mer offerings, Ranjivjit Singh, Consumer Business

Group Director, Microsoft India said, "The Microsoft retail centers are

being set up to address the actual buying needs of the consumer. It will bridge

the gap between the consumer and the need for information and access to new

products. Microsoft will invest in the infrastructure required for the showcase

and also provide its retail partners with marketing support. We would also train

the sales people to handle Microsoft products."

CyberMedia News


New Delhi