Microsoft Corporation India Pvt Ltd has announced a three-pronged strategy aimed at enabling Indian
consumers to embrace a digital lifestyle enabled by the constellation of
Microsoft products, services and partnerships.
Besides introducing products that are relevant to the needs
of the Indian consumer, the company would also improve access to its product and
technologies and focus on making its offerings more affordable.
At the event, Microsoft also showcased products like Windows
Media Center 2005, digital music devices, smart phones as well as educational
software for the home user. The company also outlined its retail strategy and
announced that Microsoft will partner with over 500 retail centers in India
within the next six months in eight Indian cities.
Microsoft also announced that it would partner with OEM
vendors, banks and the government bodies to create financing schemes and
alternate delivery models to make these offerings more affordable for consumers.
Outlining the key challenges faced while addressing the
Indian consumer segment, Microsoft India MD Neelam Dhawan said, "Three key
challenges are faced while addressing the consumer segment. These are
desirability, affordability and availability. Looking at these three challenges
we have put together our consumer strategy. The recently set up consumer
division will spearhead our foray into this segment, bringing together all of
Microsoft's business units and offerings in a comprehensive manner."
Elaborating on Microsoft's plans to increase the access and
availability of its consumer offerings, Ranjivjit Singh, Consumer Business Group
Director, Microsoft India said, "The Microsoft retail centers are being set
up to address the actual buying needs of the consumer. It will bridge the gap
between the consumer and the need for information and access to new products.
Microsoft will invest in the infrastructure required for the showcase and also
provide its retail partners with marketing support. We would also train the
sales people to handle Microsoft products." lenges faced while addresÂsing
the Indian consumer segment, Microsoft India MD Neelam Dhawan said, "Three
key challenges are faced while addressing the consumer segment. These are
desiraÂbiÂlity, affordability and availaÂbility. Looking at these three
challenges we have put togeÂther our consumer strategy. The recently set up
consumer division will spearhead our foray into this segment, bringing together
all of Microsoft's business units and offerings in a comprehensive
manner."
Elaborating on Microsoft's plans to increase the access and
availability of its consuÂmer offerings, Ranjivjit Singh, Consumer Business
Group Director, Microsoft India said, "The Microsoft retail centers are
being set up to address the actual buying needs of the consumer. It will bridge
the gap between the consumer and the need for information and access to new
products. Microsoft will invest in the infrastructure required for the showcase
and also provide its retail partners with marketing support. We would also train
the sales people to handle Microsoft products."
CyberMedia News
New Delhi