MS to conduct PC health check up

style="background: transparent none repeat scroll 0% 0%; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous;">After
introducing
Windows XP SP2 in 2004, Microsoft has announced
the availability of Windows XP SP3 and the update is now available
free of cost online for consumers to download or upgrade.

style="background: transparent none repeat scroll 0% 0%; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous;">The
latest
service pack will offer updates to products such as Microsoft
Security Essentials (MSE), which is a high-quality, hassle-free
security solution and Internet Explorer 8.

style="background: transparent none repeat scroll 0% 0%; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous;">Microsoft
will
also be rolling out a new campaign called PC Reseller and
Authorized Service wherein the company will be associated with PC
service organizations and the PC reseller channel. Under this,
Microsoft will also be partnering with the top five PC service
organizations and various resellers in India to authorize and equip
them to conduct health check-ups across cities in India. The
resellers will further appoint around 25,000 engineers who will
conduct these PC health check-ups. Elaborating on the same, Guneet
Singh, Head-Integrated Marketing and Communications, Consumer and
Online, Microsoft India, said, “We will make sure that top service
partners along with their workforce will automatically reach their
partners in case any problems arise. Basically, from April we will
see a lot of communication between our authorized partners,
end-customers, and engineers who will be working on customer
queries.”

style="background: transparent none repeat scroll 0% 0%; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous;">As
of
now Microsoft has not yet decided, how many PCs are they
going to cover in future. “The target to install XP SP3 will take
time which can extend to 90, 120 or even 180 days,” added Singh.

The training for engineers will include
various stages because some engineers are already trained compared to
others who are being trained currently. “The training is not that
complicated and we will first go through the training schedule which
the organization follows. It is basically meant for the end-users and
for self information. It is no rocket science and very simple as I
think it will happen on its own,” added Singh. In order to reach
out to the end-customers the company will distribute CDs along with
magazines. Microsoft will be concentrating on the digital and print
campaigns. The company will also be having an online campaign and
targeting the right kind of audience for the campaign.