MS appoints 3 new distributors for India

Microsoft announced its association with Rashi Peripherals, Neoteric
Informatique and Compuage Infocom as its new distributors for the volume
licensing business in India. The three new distributors will provide licenses
for resale and will be able to facilitate breadth business for Microsoft. They
will play a significant role in making Microsoft solutions available across 400
cities through their extensive national footprint.

Rashi Peripherals, Neoteric Informatique and Compuage Infocom will assist
resellers with easier access to dedicated sales representatives, online product
information and availability along with credit services, marketing support,
pre-sales and post-sales training and also direct delivery for the products that
resellers would like to sell. The three new distributors will join the ranks of
the current distributors, eSys Information Technologies, Tech Pacific India,
Redington India and IP Softcom (India).

Rashi will be primarily responsible for Open Licenses (MOLP), Open Value
Licenses (OVL) and Campus and School Agreements (CASA) through Volume licensing
mode. “This association with Microsoft will enable us to leverage Microsoft's
offerings to diversify on our portfolio of products for the channel community,”
said Rajesh Goenka, VP-Sales and Marketing, Rashi Peripherals.

Distributor Compuage is keen to service the market in North India and with
its commitment to providing cutting edge technology and impeccable service it
will provide Microsoft solutions to the market extensively, given its reach.
“Services and impeccable quality delivery has been our hallmark and we hope to
consolidate that further by associating with Microsoft,” said Atul Mehta,
Chairman and MD, Compuage Infocom.

Neoteric, which brings reach as a value proposition on board will service
their extensive channel base in India. Kaushal Khandor, VP-Sales, Neoteric,
expressing enthusiasm at joining Microsoft as a distributor stated, “We plan to
leverage our reach and value-added approach to increase breadth of Microsoft
business and also improve response times and service levels.”