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Mro-Tek holds meet in Jaipur

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DQW Bureau
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In an attempt to seize first hand business opportu­nity

which exists in C class towns, networking products vendor Mro-Tek, in

association with its distri­butor partner Spark Techno­logies, recently

organized a dealers cum end customer meet in Jaipur. The manu­facturer also

showcased during the meet its new product line up that ranged from Ethernet

media con­nector, bandwidth manage­ment products to upgraded versions of other

networking products.

Almost 40 participants attended the Mro-Tek event in Jaipur

which included prospective buyer segments like Bharat Sanchar Nigam, Videsh

Sanchar Nigam, RajComp (agency involved in the procurement of IT goods for

government sector in Rajasthan), along with system integration partners HCL, CMC

and local solution providers. Justifying the selection of Jaipur for the event

Jaswant Kumar, Regio­nal Manager-Marketing, Mro-Tek said, “Though it was the

first such event we organized in the Pink City - Jaipur, the kind of response

which we gathered from participants was overwhelming. Selecting Jaipur for

introduction of our new R&D products was significant in more than one ways,

first Jaipur being the central location supply IT products to neighboring

townships as well hence it made sense for us to disseminate information on our

products to the dealers there. Secondly, lots of government led initiatives are

taking place in and around Jaipur that would require uninterrupted connectivity,

which again is the big account to grab hold of.”

He further added, “The prime objective behind

systematization of dealers cum customers meet in Jaipur was to bring under the

same roof dealer and consumer communities, so that dealers can understand the

explicit requirements of the buyers and strike deals.”

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Delhi-based Spark Techno­logies was actively involved in

getting the arrangements done for the Mro-Tek event in Jaipur. According to

Surinder Pal Singh, Business Head-IT Division, Spark, the SI partners of Jaipur

have lauded the effort put in by the manufacturer in organizing the product

know-how ses­sion for them. He said, “The dedication and zeal shown in by

Jaipur dealers depicts how the township is opening up in technology adoption.

Also the slew of products that the company displayed for the first time in

Jaipur were developed indigenously keeping into account the specific needs of

Indian SMB clientele and required partner push, consequently we gathered both

the parties at the occasion.”

The manufacturer has ado­p­ted a hybrid model to address

the customer needs, which is through direct marketing approach to enterprise

accounts that contributes to nearly 70 percent of its revenues, whereas channel

sales add to another 30 percent.

After gathering the tre­men­dous response from Jaipur IT

community, Mro-Tek is contemplating on organi­zing the same initiatives in

Delhi and Chandigarh during mid March and early April respectively.

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DQW News Bureau New Delhi, March 3

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