Motherboard segment will be the key component in PC building block

DQW Bureau
08 Feb 2011

Motherboards segment is
getting more feature-rich as the computing power increases, with new
'Sandy Bridge' platform from Intel and Six-Core series from AMD
has further increased the performance ratio of desktops. As per MAIT
2010-11, desktop segment has grown by 18 percent and is expected to
keep the momentum going in 2011-12 also. We cater to local OEM /SI
and channel business and expect to grow by 20 percent in 2011. The
total motherboard segment would be close to three million per year,
and as mentioned above, 90 percent market share would be with Intel,
and Asus put together, while second tier brands may
contribute to about 10-15 percent. Demand is increasing, specially
for hi-end gaming in metros; and for new channel, new customers, FTU
in non-metros. Factors driving the demand for PC components are
definitely the booming Internet base, broadband availability,
government's focus on PC in educations sector, and various
e-governance initiatives by state governments.

We have been in the
fore-front to be the leader with innovations in design and features,
we have been contributing to green computing with our dynamic energy
saver, we have been educating and participating in various DIY
segments with various vendors and OEM to ensure continuous and
organic market development. This market has become an import-driven
industry, and very little focus has been shown on making this market
local and self sufficient in terms of supply chain. Government should
encourage local manufacturing and should ensure that the balance is
tilted in ensuring focus to help vendor's set-up manufacturing
bases in India, to generate long-term benefits for the country.

motherboard segment will definitely be the key component in the PC
building block. With tablet and pads getting popular, the desktop
seems to have found favor once again. Also for our country where
penetration levels for PC are still low, good growth volume can be
expected in the coming years. USB3.0, 2 oz copper PCB energy saving
feature is one of the new technology related features which are being
incorporated in this segment.

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