All is set for the Malabar Information Technology Dealers Association (MITDA), based out of North Kerala and one of the most active associations in the state to conduct an IT fest in a different way.
Speaking to The DQ Week, M Vinodkumar, President, MITDA, said, "On the eve of Ramzan and Onam, the time where IT sale is more in our region, we have planned to conduct an unusual event where all the members will run schemes and special offers, but they will conduct it from their own office." He further added that the offers will be floated for a month and all the 286 members are eligible to participate in the fest. "Every beneficiary of this festival will get a guaranteed gift and attractive coupons. The association will help the partners with marketing campaigning materials, posters and support for other expenses like decorating the offices and so on", he further added.
This is the third consecutive year MITDA is conducting such an event and claims that the association has lot more plans in North Kerala.