Microtek wants retail channel for digicams

DQW Bureau
New Update


Microtek Computers Asia wants to set up a channel network for retail sales of digicams. The products are targeted at SOHO and the home market and range from $ 99 to $ 199. "We are not focusing on the high-end digicam business," says Augustin Fang, MD, APAC region, Microtek Computers Asia Pte Ltd. 

Microtek is currently holding talks with Rashi Peripherals for the same, though the latter is already distributing Logitech's digital cameras. In the past, Microtek had discontinued its partnership with Aditya Infotech, because the latter was carrying similar product lines of rival brands. Whether this will be the fate with Rashi too for digital cameras is yet to be determined.

At the moment Microtek has an OEM partnership with Compaq in India, which bundles its digital cameras with its desktops.

Microtek has recently submitted documents to Indian government to facilitate the setting up of its Indian office. "There is already another company by the name of Microtek (which manufactures monitors) in India. We are trying to clear legal issues in setting up our office with the same name in the country and this is taking time," says Fang.

Vinita Suvarna Bhatia