Microsoft, TOI announce 'Win Big with Original' campaign

Microsoft, TOI announce 'Win Big with Original' campaign

DQW News Bureau
New Delhi, September 30

Microsoft, along with The Times of India and Lodestar UM, has announced the 30-day long 'Win Big with Original' campaign, which aims to help consumers identify the benefits of using original Windows software. Growing Internet penetration in India has also increased the vulnerabilities of networks and the overall cyberspace infrastructure. Amid growing concerns of cyber security, where malware, phishing and spyware are trends that are seen to be evolving
fast, an effective, real time, high quality, hassle-free security solution has become paramount to consumers.

The 'Win Big with Original' campaign program will target various IT hubs across eight cities-Indore, Ahmedabad, Surat, Bangalore, Hyderabad, Chennai, Patna and Vizag. Interruptive marketing would be used in this initiative as a tool for direct customer engagement. Ranjiv Singh, Consumer and Online Marketing Officer, Microsoft India, noted, “With rising digital threats like phishing, malware and spyware attacks, a robust security solution is a must. With Microsoft Security Essentials, we have anticipated consumers' security needs and delivered a simple and non-intrusive PC protection by offering consumers a real-time, high-quality protection that is easy to get and easy to use, hence giving consumers a delightful experience that comes with genuine Windows.”

Microsoft has brought into life its MSE robot, which will be seen across various IT hubs, not only reinforcing the benefits of using genuine Windows 7 software, but also reinstating counterfeit discs and propagating promotional offers like trip to Thailand, LCD TVs, and X-Boxes on purchase of the original software.