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Microsoft rolls out new Partner Network

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DQW Bureau
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href="https://www.dqweek.com/microsoft-engages-it-channel-association-to-counter-software-piracy-1">Microsoft

has announced the roll out of

its new Microsoft Partner Network (MPN), to align its seven year old

Microsoft Partner Program (MSPP) closely with the changing

requirements of businesses. This new MPN is an evolution of

Microsoft's partner model, that combines the best aspects of the

award-winning MSPP with an even deeper focus on and increased

investment in resources, that help partners strengthen capabilities,

serve customers better, and drive real-time connections through

communities.

Speaking on this occasion, Rajeev

Mittal, GM-Small and Medium Enterprises, href="https://www.dqweek.com/microsoft-intros-internet-explorer-9-beta">Microsoft

India, said,

“For today's, CIOs the key factor to adopt a particular

technology or solution is the quality of hand-holding they receive

from the vendor/partner community. With increasing complexity of

technological requirements and more vertical specific requirements

customers are demanding, that the consultants be industry savvy.

Specialized competencies from partners is also something that

customers have been seeking. The new Microsoft Partner Network hopes

to address this and more.” The new MPN includes the elimination of

'gold certified' and 'certified' levels; a change in the structure of

competencies to include both 'basic' (silver) and 'advanced' (gold)

levels and the elimination of 'partner points', as the measure for

partner requirements; new customer satisfaction requirements for top

partners since October 2009; new partner practice accelerator and

Microsoft Platform Ready benefits; Microsoft Pinpoint that helps

build customer demand for partners in MPN; and recognizing individual

sales professionals for their Microsoft solution expertise through

MPN Sales Specialist Accreditation.

Mittal added, “The new MPN offers-

partners diverse network to spark innovation, benefits to realize their

full potential, communities to connect with peers,

opportunities to strengthen capabilities and develop their business,

expertise to help serve customers better, and competencies that

demonstrate expertise and drive customer demand. Working together,

Microsoft and its partners can contribute, to focus on creating

innovative solutions, that drive profitability and sustain

competitive advantage.” MPN also provides partners with four

relationship options, each designed to meet their varying business

needs. Relationship options include the very basic community and

subscription followed by the silver competency and gold competency.

The new look competencies in Microsoft Partner Network include those

around the core infrastructure, business productivity, application

platform, CRM and ERP, cross platform solutions, SMB, and cloud.

According to Mittal, partners with gold

competencies demonstrate the highest, most consistent capability, and

commitment within a specific business solution area. Achieving a gold

competency helps partners assert their best-in-class capabilities, to

customers and other partners. “Partners, customers, and industry

leaders provided the feedback we needed, to evolve the Microsoft

Program into the MPN. The MPN provides access to a range of benefits

and resources to support partners' goals at every phase of their

business cycle. And as partners increase their investment in partner

relationship with Microsoft, the MPN recognizes their commitment with

higher value benefits. Now, partners can choose the MPN membership

opportunity, that provides the best value for their business,”

concluded Mittal.

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