Microsoft Corporation India will unveil Software Asset
Management (SAM) program for business partners by August this year. The new
program aims at raising awareness of the benefits of sound asset management to
businesses and how to avoid the legal and financial risks of pirated software.
Through this initiative, the company plans to empower
its channel partners to grow their business beyond the packaged services of
annual maintenance contracts (AMCs) and facilities management.
"We plan to appoint VARs and business partners to
play the role of software asset managers in the country," said Microsoft
Corporation India Manager - Business Development Punit Vanvaria. Currently,
Microsoft has around 30 partners registered under this program.
Microsoft is looking at SAM as the next growth
opportunity for partners. Starting July 2003, it also plans to organize a series
of licensing seminars to educate the channel on SAM. It has built tools that
help partners to audit and monitor the software applications in any
organization.
"Through this, partners can help companies build a
software code of conduct for themselves," said Vanvaria. Microsoft has also
launched a SAM partner guide, which helps partners identify business
opportunities and provides essential information about licensing agreements that
partners may need. "Microsoft is committed towards creating a responsible
PC community of distributors and resellers who supply genuine products and who
invest in providing good support and value to the users," added Vanvaria.
Channel partners agree that Microsoft's SAM initiative
to help curb software piracy and to educate channel on the use of genuine
software is a good move.
Sunila Paul
(CNS)