Microsoft conducts partners' meet at Kumbakonam

Microsoft recently conducted partners meet at Kumbakonam, an emerging upcountry market in Tamil Nadu. Around 25 channel partners/dealers from the town were benefited from the event. The participants were taught some of the key aspects of the Microsoft's products including the basics of Windows 7; Microsoft's advantages; the methodologies of selling the product for the right target and licensing methods.

"Every quarter, we are planning to conduct 2 such sessions exclusively for upcountry regions as the awareness among our products is increasing there," said V Ravikumar, business development manager, TN upcountry, Microsoft India.

Ravikumar also added that the reasons for conducting such events are mainly to create awareness among the partners and also to train them in order to educate customers regarding Microsoft's brands. Ravikumar further added that the company is also planning to conduct another meet at Tuticorin. "Even though Windows 8 has received huge responses from cities like Chennai and Coimbatore, the upcountry market has rendered a warm welcome to Windows 7," said Ravikumar. R Ramesh Kumar, a Kumbakonam based partner and VP, Confed-ITA said, " Such get-togathers also help them to reduce the distance between the vendors and partner community.