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Micromax to launch a GSM desktop phone

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DQW Bureau
New Update



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Christened MMX 3010 Delhi-based Micromax Informatics is all set for a
national launch of its GSM D-Cellular phone. The company had a team of 15
working on the product for over a year before it came up with a prototype.
"We will launch as soon as we get the green signal from the service
provider," said Vikas Jain, Country Manager, Micro-max Informatics Ltd.

The company has been talking to a number of opera-tors and Airtel is most
likely to be their first customer. "MMX 3010 offers the convenience of a
mobile phone with features ranging from a two-way SMS capability, caller line
identifi-cation, speakerphone, record of missed calls with times-tamps, history
of dialed and received calls, voice mail, phone book to choice of ring tones and
three-way conference call capability," informed Jain.

One of the first among the channel community to get into the telecom market
by spin-ning off Micromax Informatics, CEO Rajesh Agarwal, has great
expectations from the product. "We would be doing 5,000 units a
month," he said elabo-rating that the basic business model is ready and has
been arrived at along with the service operator. Ready for a January 2005 launch
the com-pany has already worked on a manufacturing deal, outsourc-ing it to an
equipment manu-facturer in China.

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Product lowdown
MMX
3010: Dual Band 900/1800 GSM Phase 2+ Features

- Network Locking
Facility

- Auto SIM Pin

- Automatic end-of-dialing (no END key)

- Phone Book

- Call Register

- Caller ID, call waiting / call-hold

- Speakerphone

- Large, easy to read LCD

- Easy set up

"MMX 3010 can be best leveraged by an operator which has presence across
the country," said Agarwal. He believes, that the instru-ment will
cannibalize some of the CDMA fixed-phone mar-ket and see customers shift-ing
from the conventional fixed-line network to GSM. "The comfort level with
the instrument will be high. And now that the price differential between a
cellular and the landline call is hardly of any consequence, the price points
and the tariff plans will be attractive," he elaborated. The enterprising
ones can even put one in their car as well. However, apart from portability it
is the ease of installation, especially in areas with dense buildings and rural
regions that will drive adoptation, added Agarwal

Nandita Singh

New Delhi

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Supplementary PDA functionality

v Phone book (100
entries)

v Date & Time Display

v SMS storage as Memo (240 Messages)

v Missed calls Register (Last 10 Call
Log)

v Dialed calls Register (Last 10 Call
Log)

v Received calls Register (Last 10 Call
Log)

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