With the objective to enhance its presence in the Indian market, Meru
Networks, a California-based provider of wireless LAN, is looking forward to
strengthening its channel base and promoting its existing channel network.
Meru Networks entered the Indian market in 2008. The company caters to the
demand for converged wireless LAN that supports voice as well as data thereby
assuring mobile applications for enterprise segment.
About the number of partners that Meru is looking forward to appoint in the
country, Girdhar Java, Country Manager, Meru Networks commented that the company
has not yet decided on a figure but it aims at building a strong channel base
that will have the potential to execute projects for the enterprise segment.
“We do not want to overcrowd the space by appointing more and more number of
partners. Rather, our objective is to position our partners in a space from
where they can deploy quality level of Wi-Fi solutions for customers across
verticals,” said Java.
Meru deploys wireless networking facilities through the channel but keeps a
direct track of its customers as well. The company also imparts training to its
partners to promote the products and solutions.
Talking about the challenges that Meru has been facing in the Indian market,
Java shared that the awareness level of customers in India is very low, and they
often do not have the right information about the potentials of the available
“For instance customers are not aware of running multiple application in
single structure. This implies that the knowledge level about the broad spectrum
of a technology is still not very strong in the Indian market,” added Java.
Speaking on the strategies that Meru is adopting to increase the awareness
level of customers, Java said that Meru would soon rollout training sessions and
seminars for partners as well as customers.
Meru is currently catering to the market of South, West and North India. The
eastern part is yet to be explored by the company.
The company has established its R&D center in Bangalore and has initiated its
regional sales and support for customers and partners in January this year.