Advertisment

Merlin to roll out PCs, laptops and UPS

author-image
DQW Bureau
New Update



Advertisment

Raipur-based Merlin Multitech Pvt Ltd, which has been winning The DQ Week
Best Channel Partner award for the last two years continuously, will soft-launch
its own brand of PCs, laptops and UPS. The full rollout of the products will
take place in December, 2005.

The company will start by focussing on three states-Madhya Pradesh,
Chattisgarh and parts of Maharashtra. It will leverage on its company's recall
in these pockets through a network of 200 partners. One master reseller will be
appointed in each district to avoid any channel conflict and help partners earn
a healthy margin.

Merlin will ensure that partners selling laptops and PCs get margins of 10
and seven percent respectively. The company is targeting areas where assembled
products still have the heavier hand. By giving products at a price which is
equivalent to an assembled machine, it is confident of converting these buyers
into its customers.

Advertisment

"In the C-class cities, customers want a well-known brand rather an
assembled one, any day," said Chetan Vithalani, Director, Merlin Multitech.

Service for the products will be given by the partners, though replacement
issues can be routed to Merlin. This will make the service turnaround time
lengthy and the company is working on changing this. "We can't keep
buffer stock at all partners as it will not be economical," he explained.

Vinita Bhatia

Mumbai

Advertisment