Keeping its tradition of tying up with OEM/ODM manufacturer Mediatech India
has now tied up with Taiwan-based Foxconn for distributing its products
exclusively in India. Mediatech will introduce Foxconn's desktop PC and server
mot-herboards followed by chassis and cooling systems to rese-llers and
retailers nationwide. They will be available in a week's time.
Foxconn, the trade name of Hon Hai Precision Industry Co, is
one of the world's largest manufacturers of cable asse-mblies and
motherboards. Almost 33 million mother-boards were produced in 2004 which is the
second-highest volume in the world. It is also the world's largest
manufa-cturer of PC connectors and enclosures.
"There were two key factors that excited us about intro-ducing
Foxconn brand to our customers. Their vast manu-facturing experience of over 30
years and product accepta-nce from leading VARs that will ensure value,
perfor-mance and stability for Indian consumers," said Piyush Chaterbhoj,
Managing Dire-ctor, Mediatech India.
"Finding a manufacturer willing to learn about the
Indian market and its require-ments before trying to sell anything was equally
impo-rtant for us. This is exactly what Foxconn did before join-ing hands with
us," he added.
Foxconn has taken warranty and support very seriously and are
in the process of setting up 3rd party service centers across India. According
to Vincent Yuan, GM of Foxconn's Channel Service Division, the company's
plans to enter India was several years in the making, but the company did not
want to be precipitous. "We wanted to learn about the users, the channel,
and local preferences before leaping into the market," said Yuan.
"We wanted a long-term partner who gets what 'the-art-of-more'
means and could help demonstrate this to everyone in the channel, all the way to
the end-user. Mediatech India is that partner, and that is why we have chosen to
launch our India business with them," he summed.
Nelson Johny
Mumbai