McAfee's dhamaka scheme for partners

With an aim to reward its retail partners in India for purchase of the company's consumer product portfolio, McAfee has continued its ‘Year-end Dhamaka', announced in December 2012. The offer, that goes on till March 31, 2013, entitles registered McAfee Rakshak partners to win reward points on the purchase of McAfee Antivirus Plus 2013, McAfee Internet Security 2013 and McAfee Total Protection 2013.

For purchases made during the scheme period, partners will receive reward points and cash back up to 9.50% on a purchase of Rs 5,00,000 and above.

In addition to the point system that can be redeemed for exciting prizes, partners also receive support on branding and visual merchandising, dealer meets and engagement programs from McAfee, as part of the scheme.

Commenting on this, Lubna Markar, senior marketing manager, India and South Asia, McAfee said, "RAKSHAK Channel program is one of our channel friendly initiatives to create a community of well rewarded and motivated McAfee partners, driven to sell McAfee solutions more effectively. Partner profitability is our motto and we invite channel partners to participate in this program and enable us to show our appreciation by incentives designed for them."