McAfee increases focus on growing SMB market

McAfee announced increased focus and updated security solutions specifically designed to meet the needs of today's small to medium sized businesses (SMBs). McAfee will offer SMBs the same level of protection as enterprises in an easy to manage solution that is tailored for the needs of cost constrained SMB budgets. Because the channel is critical for growth within this market, McAfee has designed a program that accelerates growth, offers marketing support, includes great sales incentives all with increased profit for SMB partners.

SMBs are in a unique situation when it comes to defending themselves against the rising tide of cyber threats that cover the business and technology landscape. They can't afford high-priced IT and security talent on site; they can't afford a breach that threatens their very existence, and they know that the space they occupy is going to attract more, not less, attention from the hacker community. Additionally, the proliferation of mobile devices driven by the need for any time - any place access to company data and service is adding to the enormous challenge of keeping these companies secure with limited IT resources.

"SMBs face the challenge of increased threats including spam, phishing, viruses and Web attacks that can easily disrupt the network and the livelihood of the business," said Gavin Struthers, senior VP, worldwide channels, McAfee. He added, "Without constant updates, security software becomes obsolete. Keeping the business continuously up to date requires total protection against known and unknown threats. McAfee understands the unique needs of the SMB."

SMB Channel Focus
Millions of SMBs are in search of a trusted security adviser representing tremendous growth potential for McAfee and its partners. Over the past year, McAfee has made several strategic investments to provide channel partners the innovation, differentiation and simplicity required to accelerate growth and drive mutual profitability in the SMB market. McAfee provides partners a comprehensive SMB offering that includes, McAfee Tailored SMB Solutions, McAfee SMB Specialization, McAfee SMB Deal Registration, McAfee Rewards and McAfee SmartMarketing.