Move over buying a security software for your PC with the name 'McAfee' on it.
Intel, which acquired McAfee three and a half years back, has decided to ditch the famous brand that still bears the name of its fabled founder, John McAfee.
Breaking the news at CES 2014 in Las Vegas, Intel CEO Brian Krzanich revealed that in future the consumer products would come under a new Intel Security name.
However, the red McAfee shield will remain in place for the time being.
"I am now everlastingly grateful to Intel for freeing me from this terrible association with the worst software on the planet. These are not my words, but the words of millions of irate user My elation at Intel's decision is beyond words," McAfee said.
It could be that McAfee's notoriety since his bizarre escape from Belize in 2012 after the death of a neighbour is one of the reasons Intel decided to drop his name in the first place.