Maxtor’s masti brighten the Delhi sky

Maxtor announced the winners for the ‘Find the Diamond in

the DiamondMax’ in a gala event organized for its channel members in Delhi.

This event marked the beginning of an aggressive thrust on the channel

activities.

Every end-user buying a PC from Maxtor’s OEM partners–Wipro,

PCS, Vintron and Cerebra, with a built-in Maxtor hard disk drive, stood the

chance to be one of the three lucky winners of a brilliant and exquisite diamond

each. Customers were to be entered for the contest when they purchased a Wipro,

PCS, Vintron or Cerebra PC, with a built-in Maxtor drive.

In August, it had also announced a reseller

program–‘Start Your Engines’ in India. The programs focused on the Maxtor

Atlas 10K III Ultra 160 SCSI drive. The aim of the program was to increase the

volumes for Maxtor enterprise drive, the Atlas 10K III Ultra 160 SCSI drive in

India.

In order to qualify for the program, resellers were

required to meet a minimum sales target of Atlas 10K III Ultra 160 SCSI drive.

Top three resellers with highest sales out units on Atlas 10 K III Ultra 160

SCSI drives were entitled for the award.

“As a premier hard drive manufacturer with more than 44

million ATA drives shipped in 2001, Maxtor offer one of the broadest lines of

hard drive solutions in the industry,” said Yogesh Kamat, Sales Manager,

Indian Subcontinent, Maxtor. “With the introduction of these new drives, the

company continues its tradition of time-to-volume and technology leadership. We

continue to focus on diversifying our ATA solutions into the emerging enterprise

and consumer electronics space maintaining strong channel and OEM partnerships,

expanding our global presence and building customer satisfaction.”

Commenting on the response received on the efforts done on

the channel segment, Felix Law, Senior Sales Manager, Maxtor International said,

“We want to express our appreciation to all our partners here. India is a key

market and it is very exciting to see our partners and their faith in us. We

look forward to being a key player in the local HDD market by the end of the

year.”

Lately, Maxtor announced the availability of industry’s

highest density hard disk drives, its latest additions to its DiamondMax 5400

RPM and DiamondMax Plus 7200 RPM families of desktop drives. Both feature

industry-leading 80 GB per platter real densities. The DiamondMax 16 and the

DiamondMax Plus 9 are designed for capacities from 60 GB to 160 GB.

Both drives are currently shipping with the UltraATA/133

interface and will be available with Serial ATA (SATA) interfaces, for even

higher performance with data transfer rates up to 150 MB per second.

It had also introduced the Maxtor Atlas 15K, an

enterprise-class 15,000 RPM hard drive featuring Maxtor’s second-generation

Ultra 320 SCSI interface and MaxAdapt, an intelligent technology that delivers

the highest system performance possible. MaxAdapt is a key feature on Maxtor’s

U320 SCSI interface implementation. The Maxtor Atlas 15K is designed and tested

for 14/7 applications and offers performance leadership with the industry’s

fastest average seek times, as fast as 3.2 milliseconds and up to 75 MB per

second sustained data rates.

This event saw a gathering of major channel partners from

across the nation. With Ashok Masti’s, a leading Punjabi singer, swaying music

in the background, the channel partners saw the relationship between themselves

and Maxtor in a new light.

DQW News Bureau


New Delhi, Nov 20