Vadodara-based Matrix Telecom, a
manufacturer of telecom equipment which has continued its telecom
operations under the name of Matrix Telecom has recently diversified
into manufacturing of security products. Hence, to precisely
communicate its area of operations that is communication and
security, it has changed its name to Matrix Comsec. Comsec stands for
communication and security. With the new identity Matrix has also
changed its corporate logo which, like its new name, will exemplify
the area of operations that is telecom and security.
However, Matrix will continue market
its telecom and security products under the brand name of Matrix
Telecom solutions and Matrix Security Solutions, respectively. The
name change reinforces Matrix brand as an integrated corporation,
that reflects the company's long-term strategy to advance its global
presence, and more closely align and strengthen the identity of each
of its operating divisions: Telecom and Security.
Commenting on the name change, MD,
Matrix Comsec, Ganesh Jivani said, “Matrix identified security as a
fast growing segment some time back. As a product company we plan to
research and design security products and solutions suitable for
small, medium and large businesses. As a first step, we have already
developed a range of all-integrated, comprehensive time-attendance
and access control solutions. As with all other Matrix products, we
have designed this Cosec range of solutions ground-up from scratch
with 100 percent indigenous development. Hardware, embedded
software, application server, plastic and metal enclosures and
packaging are all created, designed and implemented by Matrix
engineers. These solutions are packed with functions, features,
flexibility, performance and reliability.”
“It is important for us to
communicate the nature of our business to our customers. Further, it
is also necessary to highlight our commitment to security business.
Therefore, we decided to rename our company from 'Matrix Telecom' to
'Matrix Comsec where Comsec includes our both the businesses-
Telecom and Security. With this diversification in security business
and with the new company name, we aspire to deliver world-class
solutions and services to all our valued Indian and overseas
customers,” he added.