‘Mad' about ads?....buy Micromax!

Micromax has come up with yet another treat for all gadget freaks, and this time for ad lovers too.

The mobile phone giant has come up with MAd, a unique application designed for those who love ads, which will come pre-loaded on its latest smartphone MAd A94.

With a simple 4 step process, MAd allows users to watch advertisements and earn points from every ad one views, which then can be converted into rupees. The money will eventually will be credited into their postpaid/pre-paid accounts. With one time registration, the service will work for all opted-in subscribers across all telecom operators.

Commenting on the launch, Rahul Sharma, co-founder, Micromax, said, "With the launch of Micromax MAd, we aim to create a powerful medium to interact, engage, entertain and connect with the consumers by lending them our ears to voice their areas of interest, preferences and incentivizing it for them through reward.  This service would provide a high engagement communication channel for the brands to break away from the clutter. It is also going to prove to be a game changer for operator eco-system who are looking at newer and innovative ways to help them improve their profitability from every user. This unique service would also prove to be very significant for mobile eco-systems by solving the problem of ARPU (Average revenue per user), and contributing to the overall profitability."

The  A94 sports a 4.5 inch full touch screen sporting a 5MP rear and front camera. Running on Android Jelly Bean 4.2.2, the smartphone packs a 1.2 GHz quad core processor and an 1,800 mAh battery. The phone supports Bluetooth v4.0 and Wi-Fi and comes with other features like games, videos, wallpapers and music , BBM and Hike for Instant Messaging, Spuul to watch free movies, and Kingsoft Office.

Shubhodip Pal, chief marketing officer, Micromax, said, "Micromax Advertising Application, MAd, is our unique attempt to create a win-win for the Mobile Eco-system where our customer not only gets delighted with the device hardware, but also with the unique application that will be supported across all GSM telecom operators and works well for both prepaid & postpaid customers. The launch of the MAd would be supported a clutter breaking 360 degree marketing campaign across print, online and TV. We have already kick started the digital leg of the campaign with 'Guess the Ad Campaign' which has received an overwhelming response from the ad-crazy audiences across social media platforms. First of its kind, the campaign is truly a tribute to the advertising world appreciating some amazing advertisements by leading brands."

The gizmo is priced at Rs 8490/-.