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Luminous, Redington join hands

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DQW Bureau
New Update



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Luminous Power Technologies has entered into a strategic partnership with
Redington India. It will promote Luminous Line Interactive UPS through its
widespread channel network, which includes business partners, system integrators
and SME partners across the country.

According to Sunil Bhalla, Director, Luminous Power Technologies, "The tie-up
with Redington will further strengthen our presence in this arena. The
association with Redington is like coming together of two like-minded companies
with the objective of leveraging each other's strengths, and we foresee a huge
opportunity for the Luminous brand UPS. Through this tie-up, we hope to garner a
greater trade and customer mind-share."

Anand Chakravarthy, Head-Strategic Business Unit, Redington India said, "We
are proud to have Luminous Power Technologies in our product portfolio." He
further added, "Luminous has a strong base in India. This, in combination with
our committed channel partners will soon see Luminous holding a strong position
in the market," he added.

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Luminous and Redington shall work closely towards enhancing Luminous's reach
to the partner community, partner training, other above and below-the-line
activities to create top of the mind recall among partners and customers.

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