Logitech strengthens India presence

Logitech has converted its Indian liaison office into a 100 percent
subsidiary. When contacted, Rahul Bindal, Coun-try Manager, Logitech Far East
Ltd, confirmed the news.

It was time the vendor took this step since it has been pre-sent in India for
a very long time. "Logitech having its sub-sidiary office opens up a lot of
avenues. Now we can start wor-king on our expansion plans for our offices.
Logitech has made its mark in the entry-level peri-pherals segment and our
distri-butors Rashi and Neoteric have played a major role in achieving this mind
share," Bindal poin-ted out.

The subsidiary office will also help Logitech have local transactions as
earlier the transactions were taken care of by distributors or by the Taiwan
office. The vendor can also make increased investments in the country.

Logitech has made a mark in the entry-level products like keyboard, mouse and
Web cameras. But now the company is looking at push-ing its higher-end products
aggressively.

Said Bindal, "Logitech has definitely achieved beyond its targets in
entry-level but now it’s time consumer is made aware of other products in all
the categories. The Indian con-sumer also has the capacity of spending but it’s
not aware of the products."

Recently, Logitech also adop-ted the non-IT retail route acr-oss India in
cities like Chennai, Mumbai among others. The vendor has also started looking at
telecom stores to display its products. It also has some telephone accessories
in India, which are also displayed at these stores.

"Now we are soon going to launch a program specifically for SIs where
the high-end pro-ducts will be pushed aggressi-vely," added Bindal.

Nancy Sudheer

Mumbai