Logitech has converted its Indian liaison office into a 100 percent
subsidiary. When contacted, Rahul Bindal, Country Manager, Logitech Far East
Ltd, confirmed the news.
It was time the vendor took this step since it has been present in India for
a very long time. "Logitech having its sub-sidiary office opens up a lot of
avenues. Now we can start working on our expansion plans for our offices.
Logitech has made its mark in the entry-level peripherals segment and our
distributors Rashi and Neoteric have played a major role in achieving this mind
share," Bindal pointed out.
The subsidiary office will also help Logitech have local transactions as
earlier the transactions were taken care of by distributors or by the Taiwan
office. The vendor can also make increased investments in the country.
Logitech has made a mark in the entry-level products like keyboard, mouse and
web cameras. But now the company is looking at pushing its higher-end products
aggressively.
Said Bindal, "Logitech has definitely achieved beyond its targets in
entry-level but now it’s time consumer is made aware of other products in all
the categories. The Indian consumer also has the capacity of spending but it’s
not aware of the products."
Recently, Logitech also adopted the non-IT retail route across India in
cities like Chennai and Mumbai among others. The vendor has also started looking
at telecom stores to display its products. It also has some telephone
accessories in India, which are also displayed at these stores.
"Now we are soon going to launch a program specifically for SIs where
the high-end products will be pushed aggressively. This segment deals with
customers of various segments, which include home, SME, corpo-rates etc.
Therefore, all the various products could be targeted. And we are looking at
pushing cordless products aggressively this year and therefore, will also be
part of this program. This new pro-gram will be conducted in a phased manner
across the country," added Bindal.
Nancy Sudheer
Mumbai