Lloyd signs superstar Mahesh Babu as brand ambassador

DQW Bureau
24 Jan 2017
Lloyd signs superstar Mahesh Babu as brand ambassador

Consumer durable company Lloyd Electric and Engineering Limited has roped in Tollywood superstar Mahesh Babu as its brand ambassador in India. The contract entails Mahesh to endorse the products of Lloyd through promotion, advertising and marketing.

Commenting on this announcement,  Nipun Singhal, Director, Lloyd Electric & Engineering Limited said, “Lloyd being a consumer durable giant is already associated with Shruti Hassan, Dr. Mohan Lal, Royal Challenger Bangalore (IPL Team), Chennaiyin Football Club (Indian Super League Team), Lloyd BT Golf Pro-AM, and now Mahesh Babu is another added Jewel to our crown. We believe he encapsulates all the qualities that Lloyd stands for, and so this association will enable us to reach out to far more consumers worldwide.”

“Lloyd has been victorious in all its product categories, due to top-of-the-line features and superb quality. It has already proven itself as most reliable consumer durable brand and so, to be associated with it is indeed an honour,” said Mahesh Babu.

Lloyd believes in providing the best products to its customers with its focus on innovations, superior technology and after sales customer support. “Mahesh Babu is inspirational and he ideally portrays a rare blend of talent, class, intelligence and popularity that complements Lloyd’s legacy and brand ethos. We are confident with the new media campaign with Mahesh featuring in it, will have a far-reaching impact which will further strengthen our positioning,” added  Singhal.

With its product portfolio including state-of-the-art Air Conditioners, LED TVs, Washing Machines, Refrigerators, Air Purifiers, Water Dispensers and Small Home Appliances, among others, Lloyd is a market leader in consumer durable segment.

The association with actor Mahesh Babu will help Lloyd achieve its next phase of growth in South India. Moreover, the brand is looking to strengthen its pan-India presence on the back of the growing popularity of its state-of-the-art product range. As per the plans, the company is in the process of launching several new products in the coming months.

Customer service has always remained a core value throughout the company’s most impressive journey to global success. The well-known KKG (Khushiyon ki Guarantee) process by Lloyd which lets a customer register a service request and receives a unique KKG number has already enjoyed rave reviews from its discerning patrons.

Moreover, Lloyd is the only Consumer Durable brand in India which has launched a Service App for its customers. Paving the way for advanced digital connectivity with their customers and enabling a new form of communication format, Lloyd kicked-off a unique Smartphone App ‘MyLloyd’. Through this revolutionary App a wide array of innovative services and distinguished facilities offered by the company can be availed by a consumer with just a tap of a finger.

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