LG to start manufacturing LCDs at NOIDA

LG Electronics India Pvt Ltd will soon start
manufacturing LCD monitors at its Greater NOIDA based manufacturing unit. This
was revealed by Deepak Davar, National Manager (Sales and Marketing), IT
Products, LG India.

"We would be the first company to start
manufacturing LCD monitors from India," he said, adding, "We would be
manufacturing 15, 17 and 18 inch monitors at this plant."

Earlier, it used to import the monitors from Korea,
while the CRT monitors were manufactured here only. But, now on even the LCD
monitors would be manufactured here, which price wise could prove to be very
competitive.

"When we start manufacturing LCD monitors from
here, no doubt as far as the price as concerned we would be very
competitive," pointed out Davar.

Apart from this, LG is all geared up to launch keyboards
and optical mice in the country. Recently, the company had announced its entry
into the notebook segment. "But all these will take some time as it is
undergoing evaluation process," informed Davar.

LG has also started to focus more on the SOHO market. In
the recent months it has come out with schemes trying to attract the SOHO
customers. Pointed out Davar, "The SOHO is the only booming market in
today's market scenario. So we are also trying to leverage on it. We would now
be targeting, as far as LCD monitors are concerned, to the high income SOHO,
like the architects, doctors and so on."

In its latest scheme, with a 17-inch Flatron monitor, LG
is giving away a Family manager CD worth Rs 3,000 free.

Karma Negi