LG's latest 17-inch Monitor Bonanza

LG Electronics India Pvt. Limited (LGEIL), the market leader in the display and optical storage devices segment, has announced a very attractive promotional scheme for its 17-inch monitors; both 17-inch Normal and 17-inch Flatron models.

The scheme includes bundling several freebies with every 17-inch LG monitor - Normal and Flatron - sold in the market. This offer is valid till the end of April 2003.

The items bundled free along with LG's 17-inch Normal and 17-inch Flatron models include: one game pad, one games CD (CLAW), one VCD(Movie Songs) and one Britannica Quiz CD This free gift pack inclusive of these features is worth Rs.1000/- approximately. 

Presently, 17-inch Monitor is primarily limited to Corporate, SMEs and Govt./ Institutions though, the SOHO segment is partially adopting the 17-inch monitor size too. However, the home segment, which is a significant portion of the PC users, goes for 15" monitor. At homes, a PC is predominantly used for 'Edutainment' purposes. It includes various multimedia activities such as watching movies, listening to music and playing games. Besides, it is also used for browsing the Internet and for other educational activities. With the school and college vacations round the corner, PC usage at home is usually at an increase This time of the year also witnesses a significant increase in home PC purchases.

"A PC user's multimedia experience is considerably enhanced on a 17-inch monitor. It also increases viewing pleasure, making activities much more enjoyable to the user. Our latest 'bundling offer' with our 17-inch monitors is focused at promoting the 17-inch monitor size in the home segment. And these free offerings directly go with the various applications of home PCs. Besides, it is incredible value for money," said Manikandan, DGM, Sales & Marketing (IT Products)
LGEIL.

DQ Week Bureau