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LG rolls out 8-city dealer seminar

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DQW Bureau
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LG Electronics India Pvt Ltd (LGEIL) has recently rolled out 'Play Wide Play

LG'-a dealer seminar meant for the resellers and the system assemblers in order

to educate them on LG LCD monitors.

According to an LG statement, under this new initiative, the company aims to

build its technological leadership and create awareness among partners on how LG

LCD monitors are superior. It stated that LG LCD monitors boast of superior

technology and design. Anchoring the product leadership, the mainstream model

L177WSB, a 17-inch wide LCD monitors is a classic example of design and

technology leadership from LG.

In this program, partners were informed about various technology features of

LG such as innovative DFC of 10000:1, wide color gamut, Ez-zooming, world's only

F-engine, aspect ratio control (viewing 4:3 in widescreen) and ultra-fast

response time of 2min etc and that these features make LG a true technology

leader.

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Commenting on this new initiative, R Manikandan, Business Group Head-IT

Division, LGEIL said, “At LG, our aim is to attain market leadership through

product leadership. To achieve the same, this technical training program for our

partners aims to train and update them on the technical and design superiority

of our LCD monitors. LCD monitors as a category is seeing tremendous growth, and

imparting technology training to them leads to a win-win partnership between the

company and the dealers.”

This event initially is eight metro-centric, spread over a period of one

month. The cities mapped for the same include Delhi, Ahmedabad, Pune, Mumbai,

Bangalore, Hyderabad, Chennai and Kolkata. The seminar has already been

conducted in Delhi, Pune and Ahmedabad. Soon after the coverage of metro

markets, the same initiative will be extrapolated to B and C-class markets as

well.

Sanjoy Bhattachariya, Head-Product Group, Digital Display and Storage

Division has been imparting this training program to the channel partners.

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