LG rolls out 8-city dealer seminar

LG Electronics India Pvt Ltd (LGEIL) has recently rolled out 'Play Wide Play
LG'-a dealer seminar meant for the resellers and the system assemblers in order
to educate them on LG LCD monitors.

According to an LG statement, under this new initiative, the company aims to
build its technological leadership and create awareness among partners on how LG
LCD monitors are superior. It stated that LG LCD monitors boast of superior
technology and design. Anchoring the product leadership, the mainstream model
L177WSB, a 17-inch wide LCD monitors is a classic example of design and
technology leadership from LG.

In this program, partners were informed about various technology features of
LG such as innovative DFC of 10000:1, wide color gamut, Ez-zooming, world's only
F-engine, aspect ratio control (viewing 4:3 in widescreen) and ultra-fast
response time of 2min etc and that these features make LG a true technology
leader.

Commenting on this new initiative, R Manikandan, Business Group Head-IT
Division, LGEIL said, “At LG, our aim is to attain market leadership through
product leadership. To achieve the same, this technical training program for our
partners aims to train and update them on the technical and design superiority
of our LCD monitors. LCD monitors as a category is seeing tremendous growth, and
imparting technology training to them leads to a win-win partnership between the
company and the dealers.”

This event initially is eight metro-centric, spread over a period of one
month. The cities mapped for the same include Delhi, Ahmedabad, Pune, Mumbai,
Bangalore, Hyderabad, Chennai and Kolkata. The seminar has already been
conducted in Delhi, Pune and Ahmedabad. Soon after the coverage of metro
markets, the same initiative will be extrapolated to B and C-class markets as
well.

Sanjoy Bhattachariya, Head-Product Group, Digital Display and Storage
Division has been imparting this training program to the channel partners.