LG initiates scheme for monitor TVs

LG Electronics India has initiated a scheme for its partners for monitor TVs.
Throwing light on the new scheme, R Manikandan, GM-Sales and Marketing, IT
Products, LG said, “On the channel front we have initiated an exclusive scheme
for our system assemblers, wherein for every five units of monitors sold they
would get a mobile phone; a microwave oven for every 10 units; a washing machine
for every 15 units and a window air conditioner for every 25 monitors. The offer
is valid from May 1 to June 31, 2009.”

Manikandan also pointed out that the company has made the redemption process
simple so that partners can simply walk into an LG branch office and redeem the
points themselves, without going through an external agency.

The monitors are available at 18.5-inch (Rs 12,990), 21.5-inch (Rs 15,990)
and 23-inch (Rs 17,990). On the consumer front, the company is offering DTH
connection free of cost for the first six months as an inaugural offer and
customers have the option of choosing between the three service providers-Airtel,
Tata Sky and Sun Direct.