LG Electronics India Pvt Ltd (LGEIL) launched two new GSM handsets–G3100
and G7100 at the Pune Expo ‘04. The company also launched new projection
televisions in the 44", 54" and 62" screen sizes.
Speaking to media persons here, KR Kim, MD, LGEIL said that
the launch of these products not only widens the product portfolio of the
company but is also a step towards its leader-ship position in the market.
G1700, priced at Rs 25,990, is a camera phone with 270-degree spin screen and a
slide mounted VGA camera. The model includes an inbuilt flash with 65000-colour
display, MMS, Java and polyphonic ring tones.
Kim said that the company aims to the best in the ‘color
phone segment’, which will be the key focus area in 2004. G3100 is priced at
Rs 7990 and has features like color display, GPRS, Polyphonic tones and metallic
cosmetic design. According to Kim, the company has a 10 percent share in the GSM
market and 40 percent in the CDMA market. LG has five models in the GSM category
and eight models in the CDMA category. Another five GSM models will be launched
by March this year. The company is expected to launch a range of laptops next
The projection televisions come along with five new USPs–Digital
Reality Picture Clarity (DRPC), enhanced digital converge-nce, user control
scan, velocity modulation EZAV and Variable Audio Out-put. Among these DPRC is a
patented technology. The 44", 54" and 62" size televisions are
priced at Rs 99,000, Rs 1.20 lakh and Rs 1.54 lakh respectively. The 62" TV
has high resolution.