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Lexmark inkjet market share is now 9.19%

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DQW Bureau
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Lexmark International (India) Pvt Ltd has registered an impressive market

share of 9.19 percent in Inkjet market in India according to the Q2 IDC report.

Lexmark still retains the second position in the AIO market share. The company

has registered trem-endous increase in the sales of inkjet printers and

multifun-ctional devices (MFD).

What is interesting to note is that the company has been growing steadily in

spite of low Ad budgets and market spent. Speaking on the occasion, P.G. Kamath,

Country General Man-ager, stated 'most companies expend huge advertising spend

to buy market share. At Lex-mark, we believe that excellent product quality,

channel mar-gins, hassle free warranty delivery mechanism and good human

resource are the key success factors.

The key drivers for growth have been a great product range, successful

channel incentives and end-user promotions that have drawn customers to beli-eve

that Lexmark stands for quality and commitment to customers. Lexmark's

sustai-ned growth is further suppor-ted by the commencement of its Delhi

operations.

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Lexmark offers a compre-hensive range of Inkjets, Photo Printers, All in One

Print Centers and Laser solutions to meet the exacting needs of Home, SOHO, SME

Users who seek professional and high quality printing solutions at competitive

costs. In addition, it extended LexExpress warra-nty promises replacement at the

door step and in a way endorses the company's claim for quality. Further,

Lexmark has announced it's intention on joining in on the ever-grow-ing

channel business in entry level Laser Printer products. It has also positioned

the Model E 220 at an attractive price point to end user customers.

Lexmark distributes its pro-ducts through a network of three national

distributors, over 100 Diamond Partners and nearly 300 Premium Partners.

CyberMedia News


Mumbai

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