Mumbai to have more Lenovo outlets

Lenovo India is gearing up to upscale its retail penetration and output in the western region of the country which includes Maharashtra and Gujarat and specifically Mumbai.

The company currently has about 15 retail outlets in Mumbai and the plan is to add about 4 more stores in this quarter. Shanil Madollathil, sub region GM, West, Lenovo India said, "We are seeing commendable response from our retail ventures in this region and there is significant quarter-on-quarter increase in sales at our Lenovo exclusive stores." He further added, "Mumbai is an important market and we have identified key places across the city wherein we are keen to set up the stores. By this year end, we plan to have at least 25 stores across the city."

Lenovo India has more than 1000 retail outlets across the country covering 600 plus cities and towns. The company has invested resources to establish this network through two model of retail outlets that include Lenovo Exclusive Stores (LES) and Lenovo Exclusive Stores Lite (LES Lite), setups established through its regional distributors and are primarily functional in tier 3-5 cities.

In the western region, the company has about 185 retail outlets wherein 85 are in Maharashtra while 100 in Gujarat. "We support our partners with branding and marketing material and also the design the stores. They only need to own the space. We have seen commendable growth in retail segment and a lot of partners are now exploring this avenue across these two states. With definite boost in sales of laptops, AIOs, and tablets, having exclusive stores provide the right impetus for growth and profitability," said Madollathil. The LES segment contributes almost 40-45% to the company's overall business in this region.

Besides, lenovo also plans to focus more on its channel partners in the coming times, "We are also focusing on our channel partners as they are our core. We will be working towards developing core channel with long term business relations with us," informed Madollathil.

In addition, the company had rolled out campaigns like 'Back to College' and 'Go Pro' which specifically focused on enhancing the sales staff skillset.