Lenovo India appoints Bhaskar Choudhuri as director, marketing

Lenovo India has appointed Bhaskar Choudhuri as head of marketing for India. Based out of Lenovo's headquarters in Bengaluru, Bhaskar will spearhead the role across the three key segments including consumer, relationship (enterprise) and SMB.

Bhaskar's primary mandate will be to ‘protect' or retain Lenovo's equity in the relationship segment and ‘attack' or increase Lenovo's brand preference in the consumer and SOHO segments. He will also devise strategies for the company's digital leap to build increase affinity with Gen X consumers.

Announcing the appointment, Amar Babu, MD, Lenovo India said, "We welcome Bhaskar on board. This development is in-line with our growth strategy, as we are moving towards the PC+ era and increasing our focus on the youth segment. Bhaskar is a versatile sales and marketing professional and has played a significant role in managing one of India's leading FMCG brands. We are certain that his rich experience will enhance Lenovo's brand image significantly."

Bhaskar joins Lenovo with 13+ years of experience in sales and marketing, primarily in the FMCG space. Bhaskar fulfilled the role of Associate Vice President, Marketing at Cadbury India. "It is exciting to be associated with one of the leading PC players of India. Moreover, the shift from a leading FMCG to an established technology brand is quite thrilling. Despite the fact that both segments are diverse, leveraging the youth connect remains a common factor," he said.