Monitor makes a very important
component to retail consumer buyers as the usage has shifted from
data centric applications to multimedia centric applications now.
Hence, there is an increasing requirement for visually better
equipped monitors. BenQ is catering to a wide range of LED and LCD
monitors with more 14 models in 21.5” and above category. LCD
monitor market has been growing at 12-13 percent for the last two
years, but it is largely dependent upon the growth of PC market,
which has been stagnant over last two years due to the economic
downturn.
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total market in
2010 including PC bundle is 5.5 million units. Standalone monitor
market is 3.2 million and for CRT market only unorganized sector
remains, which is available in very limited numbers, hence majority
of the market has graduated to LCD.
The LCD monitor market has been growing
on YoY basis, however the demand for CRT monitor is shrinking due to
technological reasons. Currently, the demand is getting more skewed
towards first time buyers and the highly educated and demanding
customers; hence the market segregation for product type and
fluctuations in its demand is happening continuously. The stagnant
sale of PC in Indian market owning to financial market turnmoil also
had its impact, but it can be safely said that the conditions are now
improving rapidly. We feel that there would be adequate market for
each category to grow, as was evident in the latest research reports
for PC market in India, wherein we see growth in all the PC segments.
At BenQ, we are dedicated for
transparent and profitable business of our channel partners. We
consistently come out with different sales promotional offers for
both end-consumer and channel partner to have their unflinching
support and excitement in the channel community. In an endeavor to
bring India's monitor industry first to the market of LCD monitors
like: 21.5” FHD monitor, LED monitor, Slim LED monitor to name a
few, BenQ will give its business partners a profitable and in-demand
products. Internationally, this technology is available but will take
some time to come to India. In the current year economy is improving
and with the introduction of new technology that gives customers a
new and radically different feeling from old world products, the
demand for monitors looks optimistic.