Lava launches smartphone series priced at Rs 15,999

Lava launches smartphone series priced at Rs 15,999

LAVA International has  unveiled its much awaited iris pro series by launching the premium Iris Pro 30 smartphone, which will be the India's lightest smartphone in the 4.7" or more screen size category. The series is designed on the theme ‘Art meets Smart'.

The phone possesses 500 LCM bright display, and weighs a mere 114 grams, making it the lightest phone in India in 4.7" or more screen size category.

Equipped with an 8MP rear camera, 3MP front camera, Dual LED flash and BSI sensor the iris pro 30 camera give users a shooting experience along with features like face detection, four-directional panoramic view and 1080p video recording at 30fps.

 With its 1.2 GHz Quad Core processor and SGX 544 GPU, the phone offers a lag free experience and renders excellent graphics for high-end graphic intensive games.

The phone comes with some innovative software features as well, such as flip to mute, lift to answer and call, video PIP, voice and face unlocking.  The device is OTG enabled which allows it to directly read data from pen drives and receive inputs from keyboard or mouse.

 Hari Om Rai, chairman and MD, Lava International, said, "We are elated with the overwhelming response around the launch of much awaited Iris Pro 30. Lava Iris pro 30 is a ‘piece of art' especially crafted for those seeking smartphones that combine exquisite beauty and unmatched functionality.

"With the launch of Iris Pro series, we have expanded our offerings in mid to premium smartphones category. Iris Pro 30 demonstrates our commitment to excel in offering the best possible user experience. We are very excited with the consistent growth of the brand in India, and are confident of scaling newer heights in 2014, with our premium product portfolio,"  he further added.

Priced at Rs. 15,999 the phone will be available across national retail chain stores, multi-brand outlets across India and online stores.