After
reaping
the success by posting an annual turnover of Rs 220 crore, Lalani
Infotech is poised to take on the security space besides
strengthening its office automation
range.
The company
has taken up exclusive distributorship of Zicom products for West
Bengal and is strengthening its own brand Kanry to shift the focus
over bottomline. In this endeavor, Lalani Infotech will be appointing
channel partners for Zicom across West Bengal with the target of
having at least one partner in every city.
At the
moment, the company needs to add another 20 partners to achieve this
target.“Under the present scenario, it is very difficult for
mainstream IT distributors to stick to exclusive IT range.
While these
offer a good topline, the bottomline is very poor. Hence, we decided
to focus over non-IT products for a healthy bottomline this FY,”
said KL Lalani, chairman, Lalani Infotech.
Under the
renewed strategy, Kanry is of primary importance and the company is
thereby adding on new product lines under this brand name. Besides,
telecom has also gained importance for Lalani Infotech and it is set
to expand its base and hold over Tata products and service after the
re-engineering in Tata Telecom. Presently, telecom revenue
contributes to a meager 5% of the topline but accounts for over 20%
of the bottomline.
“Telecom
offers a healthy bottomline and we are in talks with some leading
mobile phone operators over VAS and related services too. We might
consider entering the service distributorship division in telecom
this FY,” added Lalani. Also, with hints from the Kolkata market
about the fall in usage of original cartridges and the entry of the
quality refilling companies, Lalani Infotech is eagerly seeking to
enter the import space. Also, it is considering business agreements
with other vendors.
“The
business of cartridge is no longer lucrative as it used to be. With
refilling companies taking up most of the space and the large vendors
registering a stagnated sale at least in the retail segment, we are
thinking of entering the import scenario,” concluded Lalani.
The company
is also considering import of the cartridge raw material for
distributing it to individual local cartridge manufacturing and
refilling companies.