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Surrounded by the Aravali mountains, Ajmer is one of the most famous cities
in Rajasthan. It houses the shrine of Hazrat Khwaja Moinuddin Chishti, which has
become one of the major tourism attractions in India. Among the well-known
institutes in Rajasthan, the city is also known for Mayo College, and Sophia
Girls' School and College, founded in 1870 and 1942 respectively.
| Market name : Ajmer Market location : City in the state of Rajasthan Market size : 350 IT peripherals units sold per month Surrounding markets : Pushkar, Jaipur, Udaipur Prominent dealers : KK Infosoft, SP Infocom, PRS Comptech, Sigma and Symbiosis Computer Visions Associations : None Business verticals :SOHO, education Business trends :The IT market of Ajmer is a small one, but service and distribution issues are ailing dealers in the city. |
The city is not a flourishing IT market and there is no active IT association
in the city. The market is that of low-key and unorganized IT products and
peripheral market, with around 25 active dealers and resellers. The prominent
dealers in the city include KK Infosoft, SP Infocom, PRS Comptech, Sigma and
Symbiosis Computer Visions.Speaking to The DQ Week, Amit Sharma, CEO, KK
Infosoft said that the education sector is the main section that derives major
sales in the Ajmer region. “Laptops and notebooks are the fastest growing
product categories in the market, while HP, Compaq, Acer, Dell and HCL are the
most popular PC brands in the city today,” he said.
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In addition to IT-enabled services, which constitute nearly 20 percent of the
total marketshare, the most in-demand products among the institutes are PCs,
servers, UPS, networking hardware and educational software. According to Sharma,
there are few distributors in Ajmer and the dealers have to purchase products
from Jaipur. However, major distributors who offer products to the Ajmer market
include Redington, Ingram Micro, Suresh Infotech and TMS Electronic.
“There are around 40 computer dealers and resellers in Ajmer and
unfortunately there are no representative associations channel partners in the
city,” he added. Sharma feels that there should be a trade body in the area so
that they can put forward their demands and grievances.Since, Ajmer is not a big
business hub for IT products vendors and large distributors, the post-sales
support and services have taken a backseat. “Support from Western Digital is
pathetic, even the toll-free number does not work. Seagate has also stopped
pick-up services,” he said.Rajesh Gupta, CEO of Sigma said that the total
monthly sales in Ajmer accounts for 350 units that include desktops, laptops and
notebooks. “The end-users usually ask for assembled PCs and the market is highly
unorganized,” Gupta added. However, he disagrees with Sharma, and said that
Ajmer has approximately 20 dealers. “SOHO and education sectors are the key
drivers in the sales of IT products and components and HCL, Compaq and HP are
the major brands who operate in the city. The service market contributes 20
percent of the total revenues in Ajmer,” Gupta said.
Muntazir Abbas