Lack of service support ails Bareilly

Bareilly, one of the

prominent cities

of Uttar Pradesh, is a major hub of manufacturing and production

units. Situated on the

Ramganga river, the city is also an important center of

regional commerce, finance, culture, art, fashion, research,

education, and entertainment. Bareilly is famous for its Zari

work, as well as Jhumka, Surma and Manja. style="font-style: normal;">People

also remember this city by the famous song 'Jhumka Gira Re,

Bareilly ke Bazar mei,' which

was a smashing hit of the 1960's.


It has also got a

well-established presence of major companies, like Coca-Cola, Camphor

& Allied Products. Owing to the headlong competition in the IT

segment, the city is also not far behind striking its presence in the

industry. The city's IT industry is booming at an annual growth rate

of 20 % and is getting matured day-by-day. Bareilly has more than 85

channel partners and an annual turnover of around Rs 150 crore. “A

huge chunk of business comes from the sales of HP and Dell laptops.

While Quick Heal and K7 products are also in a good demand,” said

DN Joshi of Deep Distributors.


“The

total market share of Dell laptops is around 60%, while 40%

contributed by other brands,” confirmed Kailash Madan of PC Point.

Although, laptops rule the market, HP printers, Emerson and

APC UPS and D-Link networking

products are the other choices of consumers. The IT dealers in the

city fetches most of the business primarily from the education,

corporate and consumer retail verticals.While the overall

growth and sales of products is on a positive side, there are some

issues related to the service and payment of products. “Being an

upcountry market, service support is a major issue for us, we have to

travel to other cities like Lucknow or Delhi to get service support,”

said Vipul Garg of Saviks Distributors. Besides service woes, another

issue, which chases the dealers is that of shortage of material,

whereby vendors do not provide adequate supply of products. “Vendors

should be loyal and understand our problems, they should not hire

new dealers and provide more material to them,” Garg said. The city

also has an active association BCDWA, Bareilly Computer Dealers

Welfare Association, which has over 80 registered dealers. There is a

mixed reactions among dealers pertaining to the activeness of the

association, while some believe that it's efficient to take over the

concerns of partners, while others are of view that the association

don't provide any relevant solution to their problems.