In order to add more value to the
products and expand its footprints in other cities as well, Kunhar
Peripherals will soon open up six new offices. The offices will be
opened up respectively in Andhra Pradesh, Tamil Nadu and Kerala. “I
am planning to open up three offices in Andhra, three in Tamil Nadu
and one in Kerala. Kunhar is a proven, future-bound and well
structured distribution house with the infrastructure to co-ordinate
all business efforts. Service focus is the key to customer retention
because we believe that knowledge of the importance of service alone
will not stand the test of time and competition. We have three brands
owned by us which are Power safe UPS, Artis and VIP computer
cabinets. Currently, we are headquartered in Mumbai and distribute
products through our own network of strong resellers and OEM
partners. Our sales and service offices are located across
Maharashtra, Gujarat, Karnataka, Madhya Pradesh and Goa,” said Anil
Daryani, MD, Kunhar Peripherals.
Talking about the growth of Kunhar,
Daryani said that there has been a decent uplift in the sales
compared to last year by 35 percent. “Once we establish our network
in the South, we intended to move towards North. It is not easy to
find manpower in India and thus it takes lot of efforts to expand new
branches,” he added. When asked about the competition in the market
regarding the brands owned by them, Daryani said, “I have observed
that Indian brands are growing compared to MNC and this can be easily
proved by the good amount of business we are doing and in the past
six years we have achieved success by selling those brands. And if
compared, we have made more business in B and C-class cities rather
than metros. We have built-up our business by giving best telesupport
to resellers, short turnaround time for service material, build-up
relationship with customers by frequently visiting them, immediate
decisions on price breaks, keeping resellers up-to-date with price
drops, price protection etc.”