With the slowdown signaling an end and markets across the East showing signs
of recovery, Sony launched its first flagship store in Kolkata, GC Avenue.
The company has appointed Galaxy Computech as the privileged reseller of the
entire Sony product range, from laptops, cameras to accessories.
“Last month, we took the initiative as Sony was looking for an exclusive
outlet here and approached us sometime back. Considering the Vaio range, there
is high demand for the laptop in the niche market. As Sony does not have any
other flagship store in the city, we thought of taking this move,” said Narendra
Dhanuka, CEO, Galaxy.
Galaxy has been renovating its showroom for quite sometime and has shifted
its multi-brand outlet nearby.
“I am very optimistic about its success. As demand is considerable and the
market is improving, I foresee a good future,” Dhanuka said.
“At this point of time we are targeting to have Rs 20-30 lakh sales from the
store as the break-even point is Rs 20 lakh. However, no major targets have been
set as it is too early to do so,” he added.
Commenting on the showroom, he added, “Sony has always been focusing on
quality, be it in terms of product, support or sales. They maintain a
homogeneous pattern in every flagship store they have. Once the customer enters
the store, he will be assured of quality and authenticity of the product thereby
making him more confident in taking his purchase decisions.”
Also, Galaxy has recently taken up sub-distribution of Tally across India.
“Tally is a good software offering good margins with considerable demand.
With Tally, we are focusing on the SMB and SME client database but will continue
our loyalty with the channels and will be routing the product through channels
only,” he emphasized.
In the present scenario when the economy is heading towards recovery, dealers
across the state feel that maintaining the profit margin and focusing on bottom
line is crucial instead of reduction in manpower and overhead operating
expenditure.