Kodak India to involve more consumers

Kodak India has announced a new strategy to involve more consumers in the

exciting world of photography. The company has dedicated year 2005 to the theme

of 'Celebration of Life' in various facets.

In keeping with this strategy, Kodak India has launched 'Kodak EC 300'

automatic camera at Rs 995 with three Max films free. It has also announced the

'Kodak Max Film Celebration Pack', which offers two Max Rolls at Rs 205.

Research has proved that typically Indians are yet to make photography a

regular part of their daily lives, with most of the photographs taken only on

special occasions. Current behavior is to take photographs, which are posed and

'picture perfect'.

"Extensive consumer res-earch indicates, that most camera non owning

households, feel the loss of precious mom-ents, not captured and among the

camera owning households, many consumers have been in a situation, wherein they

think that a memorable spontaneous picture should have been recorded," said

Ravi Karam-cheti, Business Manager, Digital and Film imaging systems sales and

operations. Kodak India.

CyberMedia News


New Delhi